“Apple Music is nowhere near complete in my head. Iovine has had talks with Warner Bros Television and may develop a fictional show loosely based on Dr. His current plans extend beyond music, though. The situation becomes progressively worse and even more dangerous.
He’s working on a sequel to R Kelly’s hip-hop opera, ‘Trapped in the Closet.’ The 33-chapter song cycle follows characters after a one-night stand. Most importantly, Iovine told Businessweek that he’s currently focused on music-related video projects. In one episode, John Legend and Alicia Keys will drive around and sing out hits.Īpple Music may release up to 10 original series, including several documentaries. The Cupertino-based company plans to stream Carpool Karaoke in the next few months. “We have the freedom, because it’s Apple, to make one show, three shows, see what works, see what doesn’t work, until it feels good.” If Iovine’s plans succeed, the company may increase its investment in video and could compete for top video projects. “I’m trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video.
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