This way, they picked 11 good-to-great companies and thoroughly studied each case, reading articles and interview scripts in search of the secret to success. Analyzing 1,143 companies, the team looked for cases that demonstrated a leap from average to great results. Good is the enemy of great, says Collins, but what does it take to go through the transformation from average to excellent?Īssembling a group of 25 people, Collins started a 5-year research project, trying to understand how it works. The vast majority of companies never become great, precisely because the vast majority become quite good - and that is their main problem. Good Is The Enemy of Great Few people attain great lives, in large part because it is just so easy to settle for a good life. From Good to Great to Built to LastĬhapter 1.
Here’s our summary of “Good to Great” by Collins chapter by chapter where we briefly describe the main points of the book. The research findings transformed into a book where Collins structured the collected empirical data – “Good to Great: Why Some Companies Make the Leap And Others Don’t.”
Gathering a research team, he analyzed how good companies can become great – and why some companies stay mediocre at best. Jim Collins, a teacher at Stanford University Graduate School of Business and a business management consultant, got very curious and tried to find the answers to these questions. Maybe our schools, hospitals, and relationships are not great only because we’re okay with them being just good? And can things that are just good become something more, or is it incurable? Of course, easy choices and decisions can bring good results - but you see, those results will never be great. According to the law of least resistance, people are lazy and naturally choose easier paths.
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